Why should baristas taste the coffee they serve?

Baristas should taste the coffee they serve primarily to ensure quality control and enhance customer experience. Tasting the coffee allows baristas to assess its flavor profile, aroma, and overall quality. By doing so, they can determine if the coffee meets the establishment's standards and if it is consistent with the flavors and textures expected by customers.

When baristas are familiar with the coffee they serve, they can confidently make recommendations to customers, provide information about the beans, and explain the tasting notes. This not only boosts customer satisfaction but also fosters trust and creates a more engaging experience.

While practicing tasting skills, creating new recipes, and comparing beverages are worthwhile activities, the primary focus of tasting during service is to maintain quality and elevate the customer experience. This fundamental practice directly impacts the perception of the coffee served and the establishment's reputation for quality.