Which of the following is a role of a coffee sommelier?

A coffee sommelier plays a multifaceted role in the coffee industry, which encompasses various responsibilities that contribute to both the appreciation of coffee and its promotion. Conducting coffee tastings is a central duty, as it involves evaluating coffee flavors, aromas, and quality, guiding consumers and other professionals in understanding the complexities of different coffee varieties. This tasting expertise aids in the education of customers and enhances the overall coffee experience.

Additionally, training staff on coffee preparation is another key responsibility. A coffee sommelier imparts their knowledge about brewing techniques, equipment, and coffee sourcing, ensuring that baristas and other staff members are well-equipped to create high-quality coffee drinks. This training is vital for maintaining standards in coffee preparation within an establishment.

Marketing coffee products also falls under the purview of a coffee sommelier. They possess the expertise to create marketing strategies that highlight unique selling points of different coffee types, promote specialty brews, and enhance customer engagement through knowledgeable recommendations and tastings.

Given the comprehensive nature of these responsibilities, all of these roles—marketing, training, and conducting tastings—are integral to the profession of a coffee sommelier. This holistic approach to coffee culture and business makes the encompassing answer the most accurate representation of their role.