What is the main goal of coffee cupping in the industry?

The main goal of coffee cupping in the industry is to select and grade coffee quality. Cupping is a standardized method used by coffee professionals to evaluate the taste, aroma, and characteristics of coffee beans. This process allows tasters to assess various qualities such as flavor, acidity, body, and aftertaste, which are essential for determining the overall quality of the coffee.

By comparing different samples side by side, cuppers can identify specific attributes of different coffees, helping producers and roasters choose the best beans for their unique blends and offerings. This process is critical for ensuring consistency and quality in coffee production and plays a vital role in establishing the market value of different coffee origins.

Other reasons associated with coffee, such as selling quickly, educating consumers, or developing new recipes, are secondary aspects that may indeed benefit from the knowledge gained through cupping, but these are not the primary focus of the cupping process itself. The emphasis is distinctly placed on the selection and grading of coffee quality, making it essential for maintaining high standards in the coffee industry.