What does suggestive selling involve?

Suggestive selling primarily involves recommending a product to the customer, which is designed to enhance their experience and encourage additional purchases. This technique is based on understanding the customer's preferences and providing them with suggestions that align with their interests or needs. By doing so, it not only helps boost sales but also demonstrates a level of customer service that can lead to increased customer satisfaction and loyalty.

The other options, while they may contribute to the overall sales process, do not accurately capture the essence of suggestive selling. Offering discounts is a pricing strategy rather than a means of making recommendations based on the customer's desires or tastes. Explaining how products are made provides valuable information but does not actively suggest additional items for purchase. Providing samples can entice customers but is more about experiential marketing rather than direct recommendations for additional purchases.